Thursday, 9 February 2017

OUGD502 - Studio brief 01 - Penguin design award competition

I decided to enter the Penguin student design award as a live brief, my response is for To Kill a Mockingbird by Harper Lee. I found this brief highly beneficial as to me as I'd never undertook a lengthy process of designing a book cover before. This brief gave me the opportunity to spend more time on designing covers as in the past I've rushed this stage of a book brief.

My final book cover is all about social status and Maycomb where TKAM is set.Its a small, close-knit town, and every family has its social station depending on where they live, who their parents are, and how long their ancestors have lived in Maycomb. The relatively well-off Finches stand near the top of Maycomb’s social hierarchy, with most of the townspeople beneath them. Ignorant country farmers like the Cunninghams lie below the townspeople, and the white trash Ewells rest below the Cunninghams. But the black community in Maycomb, despite its abundance of admirable qualities, squats below even the Ewells. These rigid social divisions that make up so much of the adult world are revealed in the book to be both irrational and destructive. Differences in social status are explored in my final design as the ladder symbolises class within the close-knit town. The general aesthetic is influenced by patterns from the 1930s and geometric art deco typefaces while a subdued colour palette reflects the black and white theme in the book.


























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