OUGD502 - Studio brief 03 - Introducing collective

When we were briefed as a class for this brief it almost felt like a motivational reasoning to push forward an idea / collective that has been brewing for a while with myself and Luke. Furthermore this brief has allowed myself and Luke an opportunity to work on particular idea, but in more academic form and by allowing time for research and more development and consideration of our idea for a collective. In recent months we had briefly been talking about the possibility of collaborating on smaller things such as posters, but on the other hand bigger scale such as a blog.

We share a similar style and appreciation of design so we felt we could combine to create something but as I mentioned before, it was just finding the time and structure to do so. Life's a pitch allows us to rethink our idea like what skills and services we offer, target market, form and promotion.

Idea
Our idea is broad in a sense that we can could cover a number things as collective but the main form of our collective is a blog. Initially we discussed just making things together as a collective but as time passed we thought why not a blog to visually showcase not just own work as a collective but our influences. These influences don't just have to exist in the realm of graphic design but every discipline, so that could be fashion, architecture or photography.

By engaging with all creative disciplines through a blog it allows us forge relationships and dialects through common interests. This is similar to how the collective was formed, through mine and Lukes similar interest in design. By engaging with all creative disciplines it not only benefits us but whoever visits the blog, it allows people to connect with similar minds. This ticks off the target audience of the blog, as we feel the audience is open but constricted to people who simply appreciate the work.

As we pushed the idea further we had to truly consider why were considering a blog, and its simply to immerse ourselves in industry but through interests and influences and not our own work. The blog acts as a starting point for conversation and will be relevant in terms of design news but also world news and allows not only us but whoever visits to almost visual matchmake with people.