I recently attended the opening night of Plæy workshop at CMV, Plæy which is a newly launched furniture and homeware brand which studio Build created the identity for. Build creating the identity happened to be the main attraction for me to attend plus the free beer of course.
Michael C Place of Build worked with the Plæy's founder to develop a name and identity for the new brand so that it “launched with a strong foundation,” the logo and icon mirror the brand’s approach to its products, with a simple, modular and playful design that can adapt as the company develops. The icon uses geometric shapes to form an abstract face, giving personality to the identity. Similarly the workmark and typography conveys a fun persona for the brand with its rounded letter forms at different levels. When examining the logotype I guessed that the use of the 'Æ' which is commonly used in Scandinavian language is to communicate a simple message, similar to Scandinavian design and lifestyle. Overall I like the identity of Plæy as it is adaptable and easy on the eye, the use of the rounded custom typeface make the brands personality come across extremely well and makes it stand out from others. The night itself was good as it was a chance to meet other creatives as I recognised a number of LCA Graphic Design students from third year and recent graduates.
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