OUGD602 - What, how & why? task

This task made me reconsider how to effectively communicate my work in a more precise and professional manner. Although I believe I have improved considerably in terms of communicating my ideas verbally, this task made me realise how I can continue to improve  by applying the simple rules of What, How and Why? to each project. Therefore for the task we had to select one of our favourite briefs thus far and apply the rules. To date my favourite briefs on the course have been the BALTIC web app and Anywhere but Pryzm, subsequently for the later I haven't actually wrote any copy explaining the brief so this task enabled me to create fresh copy to explain it.



What is the core idea?
Seeing art in physical form can be engaging but with digital technologies advancing, art galleries and technology must coexist. The outcome is a free web app for the BALTIC to create a digital presence in the gallery and to actively enhance the visitors experience.

How does it work?
By blending art, technology, design, and user experience, it is intended to be educational, inspirational, personal to the visitor and create a direct link between gallery and visitors.

Why does it work?
With a stripped back approach to the UI, icons and layout in mind it is designed with the audience in mind and for it to be welcoming, useable and understanding for all ages.

What is the core idea? 

‘Anywhere but Pryzm’ which is a Leeds freshers guide focusing on a select number of event spaces which are outside of the typical image of a student night, within the vibrant student city.

How does it work?

The guide is small in size and selective in content but straight to point and aims to uncover Leeds best spots, for students looking outside the box.

Why does it work?

The guide is informative and gives an open insight into each event space, therefore the viewer is able depict as they please.

OUGD602 - You've got mail task

For one of the PPP tasks we were asked to identify a practitioner who's work we admire, then to follow up on this interest and send them something physical in the post. Therefore I noted down twelve practitioners who's work Ive always admired from a far, then selected Jack Featherstone. The particular reasoning for this is because at this moment in time, contacting him would benefit me profoundly as his interest and involvement in electronic music relates to my context of practice essay. He works for Studio Crême who work for a number of cultural clients but with Dekmantel, Bleed Records and Simian Mobile Disco being his freelance clients, I believe his input for research would invaluable.

So my concept for this task was to send Jack an invitation to help me with my dissertation research, with the message being transported in a 'poster-velope'. If not obvious by the name, the object is an envelope which enfolds into a A3 poster. When brainstorming ideas for this I believe people of prints posterzine influenced my thoughts on how to include two aspects in one. And when looking back on this task the poster-velope having two functions in one benefited costs such as printing and postage.

The content within the envelope was the invitation along with contact details. Then on the flip side a wireframe illustration of a modular synth.

Overall I am pleased with the outcome although if I am to do a task similar to this again, I wont rush the final outcome as I feel I could have spent more time designing the actual poster-velope. But this task definitely pushed me to contact a practitioner, in a different form of communication as most times an email can get lost within a bundle of others.