OUGD502 - Study task 02

This study task started with a lecture talk titled 'Whats the big idea?'.

• The idea you come up with is a strategy, the concept and proposal. 
• Think about the product, range and distribution.
• The best creative solutions are achieved through open mind thinking.

As a smaller task we had to note down ways in which we create ideas as individuals.

The main task we had for this session was creating two ideas for a past YCN brief in which you had to make Yahoo! the worlds most popular homepage. In a group of three we read the brief, highlighting key words and aims of the brief then we went ahead with brainstorming ideas for Yahoo!, we tried to stick to the list of idea generation skills we previously made in the session to quickly come up with the ideas in a short time. 

Idea one

A playful and engaging hub that adapts to your personality, the target audiences love of social media will be integrated into the hub offering quick and easy access to Facebook, Twitter and Instagram which will optimise the users experience and let them fully engage with social media. Personal touches such as recommendations popups which showcase website that relate to your recent search history for example "Hi Tom, we noticed you recently visited Uniqlo for a spot of clothes shopping, why not try out this similar website?", having these personal touches such as recommendations will optimise the users experience while on Yahoo! but the experience isn't all about when your actually on the hub, the hub never sleeps. You may close the hub but this wont stop it subconsciously searching for your needs, it'll recognise  popular searches and interest then update you of its results; almost like a personal report. What makes the hub personal is its attention to yourself as a user, it'll pick up on language and tone of voice and replicate it to make visiting the hub enjoyable and most of all, to make it the worlds most popular homepage. 

Idea two

The specific target audience is 13-18 years old so as a group we asked ourselves what is important at this stage of your life? The gap may seem small between 13 and 18 but a lot change happens in a young persons life at this stage. We noted down social, education and employment as three main factors of a young persons life and after a brainstorming we decided upon employment to base the homepage off. Finding a job at this age is a daunting task, for many people it may just be a part time Saturday job or a full time job for a school leaver but the problems they face are often the same. Where do I look? How do I write a cv? Who's employing at the moment? these are just a handful of questions asked by youngsters eager to get a foot in the door. So the answer is that Yahoo! turns all its attention to a homepage that is specially designed to getting you a job, more laid back than LinkedIn but the same end result.