OUG602 - Glug Leeds Does A Christmas Carol - Creatives, Past, Present and Future

I recently attended a Glug event which featured DixonBaxi, Home Agency and Joe Boyd. As it was a Christmas special the event embraced a festive theme, showcasing where the creative industry has come from, where we're at now and the future of the industry. I had a real interest in the first talk of the night from DixonBaxi who introduced us to the work they did for the Pyeongchang winter olympics. They aimed to inspire and engage a younger audience through the injection of K-Pop with hyper neon colours and vibrancy through the brand. I really liked how they transferred a piece of Korean culture such as K-Pop into winter sports, and in turn achieving a new visual spin on the winter olympics which is always rather basic.